Earnings Up, More than one Billion Apps Sold and, coming soon, an Exciting Apple Future!

From your average iPhone, iPod and Mac user to Wall Street investors alike, Apple continues to impress everyone by reporting the “best non-holiday quarter revenue and earnings” in Apple’s history and the billionth App download for the iPhone/iPod Touch in just nine months. In what can only be described as “phenomenal,” this weeks recent disclosures and announcements from the Cupertino company have solidified its public persona as wildly successful and recession-proof with plenty of room to grow. So why should you get excited about it?

Apple reported $1.21 billion, or $1.33 per diluted share, on $8.16 billion in revenue in its most recent quarterly earnings call.

These figure were higher than earnings reported in the same quarter a year ago.

Approximately 2.2 million Macs were sold in the quarter.

This represents a 3 percent drop in sales as compared to the same quarter last year but, when compared against the broader PC industry drop of 7 percent, it would seem that Mac sales held up better even with the notion that they cost more (and are cooler, of course!).

Moreover, in a “leave ‘em wanting more” gesture, Apple COO Tim Cook commented that the “product pipeline is fantastic for the Mac.”

Apple sold 11 million iPods and almost 3.8 million iPhones during the most recent quarter, representing 3 percent and 123 percent growth in each product respectively from the year ago quarter. Apple’s iPod continues to dominate the United States marketshare (70 percent per NPD Group) and continues to grow internationally.

Specifically, Tim Cook revealed that iPod Touch sales have more than doubled from last year as a result of the opportunities available at the App Store and the recognition it has received as an incredible gaming platform.

To date, combined iPhone and iPod Touch sales number a staggering 37 million units. Remember that these numbers reflect products that have been in existence for less than two years. More on this later.

Peter Oppenheimer, Apple’s CFO, revealed that with almost $29 billion in cash, Apple’s financials are in very good shape. In light of the current state of the global economy, with many long-standing companies undergoing contraction and transformation due to poor performance, such as Microsoft and Sun, Apple is indeed in a very strong position to concentrate on continuing to deliver great value via “best in class” products and to not be distracted by immediate survival strategies.

On Thursday this past week, a 13–year-old downloaded the billionth App from the App Store, Bump. Aside from winning a few impressive gifts, this milestone in and of itself is significant as it was all accomplished within nine months.

I mentioned earlier that 37 million iPhones and iPod Touches have been sold so far. This number represents the two products that run the iPhone OS, currently on version 2.2.1 with the beta of 3.0 released to developers in March of this year.

This platform now has over 35,000 apps to choose from on the App Store. The iPhone OS 2.0 and the App Store launched on July 11, 2008 with the release of the iPhone 3G. Compared to the growth over the many years that Nokia, Microsoft and RIM have been the dominant players in mobile technology, the growth that Apple’s iPhone OS is experiencing is unprecedented.

Apple has routinely transformed industries that confused or intimidated people. Apple strove to make the PC, MP3 player and cell phone easy to use by delivering a superb user experience. This has obviously resonated with its consumers as evidenced by its past quarterly earnings and the rapid consumption of media and Apps on iTunes.

Apple’s timely preemptive and forward–thinking strategy will now be part of the driving force of its own growth.

Apple has offered developers a platform that delivers a consistent and simplistic user experience to over 37 million people with an easy-to-use and well-documented Software developer Kit (SDK).

As such, the iPhone’s OS will beget further development of breakthrough products and attract even more developers to further the platform through their imagination and hard work—vaulting Apple even further ahead of its competition.

So whether you are using your PC or cell phone in a personal or professional capacity, it’s important to think ahead when making your purchases now during a tough economy. What value will the product bring me now and in the future?

It is pretty clear that Apple’s products are robust, well-thought out and can deliver more value to you, the consumer, than the competition and, in the long run, save you money.

Its superior built Macs can run any Operating System, even as Mac OS X is a far superior product in terms of use and support than any other product out there, only to get better with the next update, Snow Leopard.

iPhone and iPod Touch will deliver greater value to its users over time through major and minor OS software upgrades (iPhone OS 3.0) and most importantly, increased functionality through individual apps from the App Store.

Spend wisely!

AppleHits Comment Policy: Keep your comment on topic, relevant, worthy, and funny. Or, pick any three. Be pleasant, helpful, and only use your real name. Comments are moderated and will not appear immediately.

Do NOT follow this link or you will be banned from the site!